Follow The Money
The Sky is falling, the sky is falling!
You may think I am repeating the famous Chicken Little line but actually I read and heard headlines just like this in every TV, Radio and News report.
Unfortunately the Media sticks to its formula for attention via reporting only on Fear & Greed or more specifically these days with Doom & Gloom. While it’s no secret we’ve found ourselves in quite a mess and deservedly so. You only can borrow, leverage and live in excess for so long before the “tax man” cometh to collect. However, despite the current market, which I strongly believe will come back, we are bombarded with the daily ranting of the shortage of money and more importantly the lack of spending.
Well I went to the mall last week at 2p.m. on a Tuesday and it was packed. It took me 15 minutes to find a spot. Who are these mysterious people that seemed not only to have discretionary income to spend but none the less on a Tuesday in the afternoon? Have they no jobs?
Well it proves the point that I have labored to reveal. Money is like Matter. Remember in basic science that matter can neither be created nor destroyed. Money is very similar in the fact that money just doesn’t disappear.
Money Moves! Money gravitates to those who take the necessary actions to attract it. So it’s time to put your Sherlock Holmes Hat on a follow and find the money. Because it’s out there an it’s being spent.
You now have to ask yourself who has it and how can you position your product or services to compel that market to spend it on you.
Everyone else may be drinking the nay sayer cool aid poured from the Doom & Gloom Media but YOU are the Entrepreneur who knows better. And what better time to stand out there make your presence known while the rest try and weather a storm more in their heads then in their wallets and pocket books?
Until Next Time,
Your Marketing Advisor!
-Luke Harlan
