Email Marketing is a great communication tool if used properly. An email campaign is a one or more emails sent to a group of recipients who have opted in to an email list. A timed or “drip” campaign will send out emails at regular intervals. The stream of timed emails will be triggered by a specific action by each recipient – usually by the recipient signing up to receive the emails. This cycle may be repeated for a specified number of iterations.

Email Marketing Benefits

• Saves you money.
• Sending communication via Event Campaign is considerably cheaper than sending via traditional post.
• Saves you time.
• Compiling, testing and sending an email marketing campaign can be completed by us in a matter of hours or minutes, not days, freeing up your time to let you do what you do best.
• Helps build brand awareness.
• Regular communication with your clients’ helps you build awareness and enhance customer loyalty.
• Allows you to track responses instantaneously.
• Event Campaign shows you who opened your email, what links they may have opened and how they responded to your campaign.
• Lets you communicate directly with your target audience.
• Your email is delivered straight to the inbox of your client, allowing you to push your message to your audience.
• Allows you to communicate personally with your clients.
• Each message sent via Event Campaign can be personalized for each recipient. Sending an email to Dear George, reads a lot better than sending it to Dear Sir, or Dear Customer.

Email Marketing Expected Results

1. Traffic Increase – With email marketing campaigns, you can send traffic to specific pages on your  website.
2. Brand Popularity – With email marketing campaigns, your company brand awareness will also increase.
3. Leads Increased – With email marketing campaigns, your website traffic will increase. As a result coming visitors will convert into confirmed leads.

Email Marketing Recommendations

• Create a Clear Call to Action in Email Marketing Campaigns
  Make sure recipients of your email marketing message know what you expect them to do (and what they can expect in return).
• Include an Easy to Use Un-subscription Link in Newsletters
  Unhappy subscribers are worse than no subscribers. An easy and fail-safe way to unsubscribe is a way to make subscribers happy.
• Inform Your ISP about Your Email Marketing Activities
  The connection to your ISP is one of the most important. So make sure they know that you’re sending legitimate bulk email and won’t disconnect you as a spammer.
• Make Landing Pages Fit Your Email Marketing Campaign
  An email marketing campaign is nothing without a landing page, so make sure it visually belongs to its campaign and does not irritate the user.
• Make Sure Un-subscriptions are Effective Immediately
  Avoid a spam-like impression by making sure un-subscriptions from your newsletters or email marketing lists go into effect immediately.
• Test the Layout of Your Newsletter with Email Clients
  Make sure your email marketing message looks good not only in your email program, but in your recipient’s, too.
• Use Your Brand in the Subject
  Spark interest, and make your recipients comfortable with opening your marketing messages.

Email Marketing Delivery Platform

• AWEBER: We recommend AWEBER as it provides all the features and benefits required of an Email Marketing Solution provider. Try it for 30 Days for only $1.00.